Getting Ready to Open a Compounding Pharmacy? Appearances and Design Matter
If you are going to be owning and operating a compounding pharmacy any time in the near future, make no mistake: appearances matter. Whether you intend to open only one shop or a small chain, today's customers expect a sleek, modern atmosphere that's clean and inviting. Here are some ideas.
Choose Colors Carefully
Color can drastically affect the mood of the people inside a room or building. Just as red conveys excitement and a sense of urgency (which is why it's used on sale tags everywhere), blue colors convey a sense of honesty and trustworthiness. Given some of the confusion and distrust compounding pharmacies have inherited in the wake of the NECC disaster, this is an appropriate color choice. On the other hand, if you're looking to convey a sense of warmth that's family friendly and open minded, consider some form of green, which stimulates conversation and could make customers more inclined to ask questions.
Don't Be Overwhelming
Keep in mind, however, that you don't want to overwhelm your customer. A palette of mostly neutral tones on the floor and ceiling can help make your compounding pharmacy seem clean and inviting, which is certainly something that your customers will want. You can use waist-high, wide-colored striping to help guide the customer around the main part of the pharmacy and in toward the service counter that's typically in the center of a compound pharmacy. If you pick up the same color or coordinated hues in your indoor signs, you'll create a modern-looking shop.
Also, make sure that you make plenty of use of negative space. You want customers to be able to move around and examine products without tripping over things (or each other), so don't allow clutter to creep into your store.
Look for Basic Display Cases
Avoid bulky, plastic countertops and mismatched counters, and take your cue from jewelry stores: sleek glass cases with basic black edging will look elegant, clean, and professional. These cases will also make it easier for you to see what needs to be restocked. The visibility of the product materials and the visibility of your pharmacists will help customers feel like they need not worry about sanitary conditions.
Utilize As Much Natural Light As Possible
Make sure that you have plenty of natural lighting. Skylights and side windows with just enough tint to keep the sun from becoming glaring at the wrong time of day can help convey an open atmosphere that will make those new to compounding pharmacy use feel more comfortable. It conveys a stronger sense that there's nothing being hidden from the customer and can make the place seem more inviting.
For more information on how to make your compounding pharmacy more current, or if you're getting ready to build from the ground up, consider consulting with a contractor who has experience in pharmacy layout design for the best results.